Step 1. Investment Motives

1.1 Basic Human Needs

 

To understand our motives for investment we need to understand Maslow's Hierarchy of Human Needs.

These are depicted in the image opposite. Note that the motive for business investment is at Level 2, Safety Needs.

If our Level 1 Physiological needs are under threat, we tend to abandon in the short term any consideration of the higher level needs.

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1.2 Survival of Humanity

 

We now understand that our human civilization globally is threatened by our own success. For insights into this, please review the Tragedy of Easter Island. In that case, the successful population over-harvested the forests to the point where they could no longer build fishing boats.

1.3 Captains of Industry

 

We argue that the survival of humanity is largely in the hands of the Captains of Industry. (Communism does not work, government-owned enterprises tend to be inefficient).

 

1.2 Circular Economy

 

A leading solution to the problem of resource management is the Circular Economy. Click on the image opposite for more information.

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1.3 Climate Change

 

We witnessed at first hand the impacts of climate change during our organization performance improvement assignment for the Government of the Maldives in 2009. Click on the image opposite for more details.

We had the pleasure of working directly with the Microsoft Asia team in the early 2000's to assist with organization performance improvement. Our project covered 15 cities in 10 countries.

Microsoft's co-founder Bill Gates is now a leading thinker in the global need to address the emergencies of climate change.

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